Since its inception as an online bookseller in the 1990s, the Amazon's e-commerce platform can truly be called a retail innovator. Nowadays, its reach is nearly 50% of internet users in the US and its website amazon.com receives more than 2 billion visitors monthly.
Why Are Amazon Reviews Important?
One of the main features Amazon introduced to the marketplace world was the customer’s feedback on Amazon for its sellers. This simple review feature, added to the internet power of giving everyone instant access to information, changed the game. But beware! The power it gave to consumers to hurt businesses is way greater than the power it gave businesses to lure consumers in.
Adding to that, the number and overall quality of the reviews your products generate goes a significant way towards determining where they appear on Amazon’s product lists. The Amazon platform has millions of sellers, with many offering the same products, and an essential part of how Amazon separates the wheat from the chaff is to push the sellers that garner the best reviews. At its core, Amazon wants to offer a convenient, reliable and good quality experience for online shoppers, and the best way to do that is to promote the sellers that its users deem to be the best.