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Amazon Seller: Ready for Valentine's Day?

Feb 1, 2019 10:19:48 AM

 

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Are you ready for Valentine’s Day? Valentine’s Day is the most important commercial date of Q1. As the energy from winter sales winds down, you should already have a business plan for Valentine’s Day. Amazon Sellers have dozens of ways to cash in on this highly commercial date: February 14th.

Consumers flock to online marketplaces to find gifts, cards, and ideas for Valentine’s Day surprises because they can find the widest range all in one place. A study of Amazon search terms revealed that the majority of shoppers didn’t have any specific gift in mind, backing up the picture of consumers who want to buy a great Valentine’s Day gift without knowing what exactly to get.

According to a survey by the National Retail Federation (NRF):

  • 30% to 35% of shoppers intend to buy their Valentine’s Day gifts online.
  • Candy and greeting cards were the top products shoppers plan to buy for Feb. 14 (2017):
  1. 55% of shoppers say they will buy candy
  2. 46% greeting cards
  3. 36% flowers
  4. 35% an evening out
  5. 19% jewelry
  6. 17% clothing
  7. 15% gift cards

How consumers spend Valentine’s Day

First, a little background information about Valentine’s Day spending will help you come up with great Valentine’s Day sales campaigns for your Amazon store:- 54% of Americans celebrated Valentine’s Day in 2017.- $19.5 million was spent on Valentine’s Day in 2017, despite warnings that the spend would be only around $18.2 million.- An average of $146 is spent on Valentine’s Day per purchase, with men spending approximately $191 on Valentine’s Day while women spend an average of $97.- Approximately 53% of women who don’t receive a Valentine’s Day gift will end the relationship.- 14% of women send themselves flowers on Valentine’s Day.- The average single guy still spends $71 on Valentine’s Day and a single girl spends $40.

As you can see, there are many potential sales lurking in Valentine’s Day but preferences do vary with age, location, and demographics.

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What you need to do to prepare for Valentine’s Day

1) Plan ahead

Although Valentine’s Day doesn’t have as long a ramp as the winter holiday season, it’s still vital to plan ahead. Keyword searches for “Valentine’s Day” rise by 136% in January and almost 1000% in February, so you want to be ready to meet that head on. The ideal time to schedule your campaigns is one month to two weeks before Valentine’s Day.Keyword traffic peaks in the second week of February, but do pay careful attention to shopping patterns in your target regions.That said, you also want to catch the last-minute crowd.

Some 40% of shoppers leave it until the last week to buy a Valentine’s Day gift so be prepared with gift ideas that have a fast turnaround. Clear your decks to enable speedy delivery which will make your products more attractive to last-minute shoppers.

2) Stock up

Now is the time to order in your Valentine’s Day inventory. If you sell jewelry or candy then you probably already have this covered. Heart-shaped jewelry, love jewelry, and his ‘n hers lockets and rings are particularly popular. So is candy in a heart shaped box and personalized gifts.

The best selling items for Valentine’s Day are:

  1. Candy
  2. Jewelry
  3. Clothing
  4. Gift cards

3) Don’t forget to offer a greeting card!

Valentine’s Day is second only to Christmas as a card-giving holiday. Women do give far more cards than men – around 85% of the cards are given by women. Including cards that kids can give each other, their parents, and teachers is also a good idea.

4) Optimize product descriptions

You already know about maximizing SEO terms in your Amazon product descriptions, but you’ll want to go back over everything to optimize it for Valentine’s Day. 42% of Amazon searches in the lead-up to Valentine’s Day used the words Valentine or Valentine’s Day. Adding the words ”love” into your rich product content like “Your partner will love this” and using keywords such as “gift” and “present” will also help your results.

5) Be creative

At first glance, you may not see many ways to market your products for Valentine’s Day. This means you’ll need to get creative! Gifting an experience is increasingly popular so look for ways to bundle products together to form a romantic hiking experience, romantic home spa experience, or romantic home-cooked meal experience, for example.Odd as it may sound, Americans spend an average of $26 on Valentine’s gifts for their pets – a total of over $600 million in 2016! So pet items like pet treats, pet toys, leashes, and doggie hair clips are great Valentine’s Day products too.

6) Offer extra services

Extra Valentine’s Day related services can make you stand out in the romantic market. Add-ons like gift wrapping, extra-fast delivery for all the last-minute shoppers, and the ability to add a personal gift message are easy to offer through Amazon and give you an edge over the competition.

7) If you need money to invest…

SellersFunding relies on the idea that Amazon Sellers are changing the landscape of retail globally as upcoming technologies change the way consumers behave. This continually-evolving ecosystem naturally creates new challenges that traditional institutions have trouble understanding.At SellersFunding, we view this as a golden opportunity to help up-and-coming Amazon sellers to gain access to the capital they need to grow in a frictionless, easy, fast and data-driven approval process. You are an e-commerce business, so why not use an online funding option?

Click here to know more about our online funding options to help you prepare for Valentine’s Day. You can fill out the online application form in less than 3 minutes and, if approved, you can get the funds in less than 2 business days.

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* Source: National Retail Federation: www.nrf.com

 

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