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Amazon Marketplace Sellers: Tips to Increase Amazon Sales

Jan 29, 2018 6:04:42 AM

The Amazon marketplace can be a great e-commerce business for online sellers when you get it right. However, there is a lot of competition out there. The enormous number of shoppers who use Amazon makes it easy to see why so many Amazon marketplace sellers set out to start their enterprises on the Amazon platform. To increase amazon sales, you must keep up with the competition and learn quickly what works and what doesn’t.

To help you with the learning curve, here are seven tips that will add to your success as an Amazon seller and increase Amazon sales.

Increase-sales-for-Amazon-Sellers

1 – Be Competitive

The competition on Amazon is steep, with the biggest differentiator setting apart one seller from another being price. This doesn’t have to be an obstacle to profitability though. You have to use the price competition to help you determine which products are worth promoting in the marketplace. Only sell items that have a sufficient margin to offer you a reasonable rate of return while still being competitively priced. Don’t forget to factor in inventory, order fulfillment, and overhead expenses.

2 – Consider Using Fulfillment By Amazon

Increasing your sales volume is easy with Fulfillment By Amazon (FBA). Most top sellers on Amazon use the FBA option. With this service, you send your inventory to Amazon and they take it from there. When one of your items sells, Amazon fulfills the order, packages, and ships it to your customer. You pay for storage of your items and shipping costs, which are often discounted. Additionally, you can use FBA to take care of order fulfillment for the products you sell through other sales channels.

3 – Win the Buy Box

The coveted Amazon Buy Box is the box on the right side of the product detail page where customers can click to add the item to their shopping cart. The Buy Box is so coveted because it significantly improves your chances of selling items.

Appearing in the Buy Box requires that you meet certain criteria and that Amazon chooses you from the pool of sellers who offer the same item. The criteria include availability, price, your overall performance on as a seller (you have to be at least a Featured Merchant), and shipping options. You can read more about this on this great blog post by RepricerExpress.

4 – Improve Your SEO

With so many sellers on Amazon, it’s important that buyers are able to find your products. Amazon looks at the keywords in your product titles to rank listings, so you need to include the relevant keywords related to your product on the available spaces: Title, bullet points, description and on the keywords section that is available on the backend of your listing edit page.

5 – Get Feedback and Reviews

Customer reviews and positive feedback are extremely important on Amazon. Nearly 90% of buyers say that they trust online reviews as much as they trust personal recommendations. That said, only about 10% of Amazon buyers leave feedback after making a purchase. To remedy this, you can use an automated solution to increase feedback volume.

6 – Advertise on Amazon

Advertising on Amazon is a good way to be seen and increase amazon sales. When you are just starting out, or looking to increase the visibility of your products, you should give the Sponsored Products option a try. This will display your product below search results or on the product detail pages. There is a cost for this service, but it is a pay-per-click charge, so you only pay for what is used.

7 – Know the Rules and Regulations

Make sure that you understand and follow the rules and regulations that Amazon has put in place – there are many. It’s important to the success of your business that you comply with them, because if they are broken, you run the risk of being suspended or having your account completely shut down. By following the rules and regulations you are on the right track to being able to increase amazon sales.

As you have surmised form the above, some of these items require working capital. If you are interested in learning more about how SellersFunding can provide funding for your store, check out our pre-qualification page where you can check to see how much your store pre-qualifies for, without a hard inquiry.

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